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How the sports and culture media brand turned its biggest moment into even bigger numbers
ALLCITY Network’s Super Bowl LIX coverage reached 9.6 million combined views across its network of city-based channels — up from 5.9 million during Super Bowl LVIII, marking a 62.7% year-over-year increase and the network’s biggest Super Bowl yet.
The growth wasn’t just a number. It showed up in real ways across the board. DLLS Cowboys led all ALLCITY cities with 3.3 million in total audience, nearly 2 million of which came through Shorts — the format that media insiders widely consider the most effective driver of long-term audience growth right now. The channel’s Super Bowl week access didn’t hurt either, with standout interviews featuring CeeDee Lamb, Dak Prescott, and George Pickens, plus a conversation with Micah Parsons, the former Cowboys linebacker who walked into Super Bowl week in a brand new chapter with the Green Bay Packers.
PHNX Cardinals: The Breakout Story of the Week
While DLLS Cowboys led in raw numbers, the growth story of the Super Bowl belonged to PHNX Cardinals, which posted a staggering 168% year-over-year increase in viewership. That kind of jump doesn’t happen by accident, it reflects a channel that has found its voice, built its audience, and is now reaping the rewards during the moments that matter most.
New Additions Make Immediate Impact
One of the more exciting storylines was how ALLCITY’s athlete-driven shows stepped up in a big way. Exciting Mics, featuring Eagles defensive backs Cooper DeJean and Reed Blankenship, pulled in 1.9 million in total audience with 236,000 live viewers throughout the week. No Lie Zone with Aqib Talib and the Brandon Graham Show delivered some of the week’s most memorable conversations, including high-profile sit downs with Von Miller and Chris Long. Together, these shows gave Super Bowl week a personality that pure highlight coverage simply can’t replicate, and audiences showed up for it.
CHGO Bears Continues to Prove Its Value
Not every Super Bowl story belongs to the teams playing in it. CHGO Bears turned Super Bowl week into a showcase of its own, posting a 2.5 million total audience number while absolutely dominating in YouTube watch time, logging over 60,000 hours watched. That watch time figure is a testament to the depth and quality of CHGO’s content, demonstrating that Bears fans aren’t just clicking, they’re staying.
Why Super Bowl Coverage Matters for a Growing Network
The Super Bowl isn’t just a football game, it’s a cultural moment. For media networks, it’s the single highest traffic window of the sports calendar. Brands that can capture audience attention during Super Bowl week are demonstrating reach, authority, and staying power.
For ALLCITY Network, whose identity sits at the intersection of sports, city culture, and community storytelling, the Super Bowl represents an opportunity to show fans what sets them apart from generic sports coverage. The results across DLLS, DNVR, PHLY, PHNX, and CHGO suggest that message is landing, loudly!
A Network Built on Momentum
ALLCITY Network has positioned itself as a home for fans who want more than scores and highlights, audiences who want personality, authenticity, and a connection to the cities and communities that live and breathe their teams. That identity becomes especially powerful during events like the Super Bowl, when the cultural noise is loudest and standing out is hardest. Growing from 5.9 million to 9.6 million views in that environment isn’t a fluke. It’s a sign of a network that has figured out what it is as it continues growing.
