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AllCity Network’s Dallas market brand reaches milestone in just 18 months, driven by breaking news coverage, exclusive access, and A-list guests
DALLAS, TX — DLLS Cowboys has surpassed 1 million total audio downloads, a landmark achievement reached within the show’s first 18 months. The milestone reflects a growing and passionate Cowboys fanbase that has embraced DLLS as its go-to source for consistent daily coverage, real-time breaking news, and unrivaled access to the biggest names in and around America’s Team.
AllCity Network, the multi-market sports media company behind city-specific brands in Phoenix (PHNX), Chicago (CHGO), Denver (DNVR), Philadelphia (PHLY), and Dallas (DLLS), built DLLS on a simple but powerful promise: show up every single day for Cowboys fans, and be there first when news breaks.
“Reaching 1 million downloads is a direct reflection of the trust Cowboys fans have placed in us,” said Ben Rebstock, General Manager of DLLS. “We set out to be the most reliable, most connected Cowboys podcast on the planet, and this milestone tells us we’re delivering on that promise.”
Built on Consistency and Breaking News
From day one, DLLS has distinguished itself through a relentless commitment to both daily programming and rapid-response coverage. The show launched with a statement moment: its first Emergency Podcast dropped just 20 minutes after its inaugural live broadcast, covering the Dallas Cowboys’ signing of CeeDee Lamb, setting the tone for the brand’s always-on approach to Cowboys journalism.
Over the past 18 months, DLLS has been on the ground and on the air for every major Cowboys story, including:
- Dallas Cowboys signing of CeeDee Lamb — covered with an Emergency Podcast 20 minutes after the show’s launch broadcast
- Dak Prescott’s contract extension
- Firing of Head Coach Mike McCarthy
- Hiring of Head Coach Brian Schottenheimer
- Three days of live shows covering the 2025 NFL Draft
- A full week of live programming from 2025 Cowboys Training Camp in Oxnard, California
- Dallas Cowboys’ trade for wide receiver George Pickens
- Micah Parsons’ contract dispute and subsequent trade to the Green Bay Packers
- Live coverage from Super Bowl LIX in New Orleans
- Live coverage from Super Bowl LX in San Francisco
- Week long coverage of the 2026 NFL Combine in Indianapolis
Unmatched Guest Access
A cornerstone of DLLS’s growth has been its ability to secure exclusive interviews with the most prominent voices in and around the Dallas Cowboys organization, across the NFL, and in the broader sports media landscape. In its first 18 months, DLLS has featured:
- Dallas Cowboys Head Coach Brian Schottenheimer
- Dallas Cowboys Legend Emmitt Smith
- Dallas Cowboys Legend Michael Irvin
- Dallas Cowboys QB Dak Prescott
- Dallas Cowboys WR CeeDee Lamb
- Dallas Cowboys WR George Pickens
- Dallas Cowboys LB Micah Parsons
- ESPN/ABC personality Stephen A. Smith
- NFL broadcaster and media personality Pat McAfee
- Dallas Cowboys Legend Darren Woodson
- Dallas Cowboys Legend Dez Bryant
- Head Coach Kellen Moore
- Dallas Cowboys Legend Nate Newton
- NFL personality Chad Ochocinco
- Dallas Cowboys Legend Daryl Johnston
- Dallas Cowboys OL Zach Martin
- Dallas Cowboys K Brandon Aubrey
- NFL Network’s Ian Rapoport
- Fox Sports’ Jay Glazer
- Pro Football Talk’s Mike Florio
- NFL Network’s Tom Pelissero
- NFL Legend Ricky Williams
- NFL Legend Todd Gurley
Strategic Community Partnerships
DLLS has also driven significant audience growth through strategic partnerships with some of the most influential creators in the Cowboys digital ecosystem, including Voch Lombardi and Law Nation Sports. These collaborations have extended the show’s reach across the Cowboys online community while integrating trusted voices into the AllCity Network ecosystem, creating a flywheel of content, credibility, and community engagement.
As DLLS enters its next chapter, ALLCITY Network remains committed to raising the bar for sports audio, delivering the Cowboys coverage that fans deserve, every day, wherever the story takes them.
About ALLCITY Network
ALLCITY Network is a multi-market sports media company with city-specific brands in Phoenix (PHNX), Chicago (CHGO), Denver (DNVR), Philadelphia (PHLY), and Dallas (DLLS). ALLCITY delivers daily audio, video, and digital content to passionate sports fans in each of its markets.
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